There are many who suspect that Hammer branded T

There are many who suspect that Hammer branded T - shirt came from abroad . Quality is maintained and the model is always up - to-date make Hammer has its own place in the minds of the fans of fashion casual Indonesia since 25 years ago .
Hammer began to emerge in 1987 with a breakthrough model that brave . Distinctive collar and bright colors , 100 % cotton material , strong stitching , and a great model makes this product immediately accepted by the market . " We have to dare to be sepatu anak perempuan murah different , " said Eddy Hartono , founder of Hammer , on breakthrough models and products. With different, besides mean having a characteristic, also so easy to remember .
According to Eddy , there are some things to consider if you want to succeed in the fashion business . In addition to a strong brand , its quality must be maintained . Innovation should also continue to run because in the middle of the fashion industry continues to turbulent market , if it is late anticipating trends , anyone will soon terlibas . With that principle Hammer debuted until now .
Eddy efforts not only result in a lasting business . But also received numerous awards for his persistence in developing a national product . Last July , the award again come to the hands of Eddy . Self magazine gives award for Hammer as Indonesia Origin Award 2012 for the category of T - shirts and Menswear . This is the umpteenth received awards for their work Eddy to pursue the world of fashion . This award is recognition that he is one of the local products are consistent fighters in its tracks .
" Indonesia is not less quality products of foreign products , " he said . Prove his belief that he did while juxtaposing the counter next to the counter international brand in several prestigious shopping centers in Jakarta . " Although the price of my product Rp 200 thousands and their products more than a million a piece , but my turnover is greater than them , " he said . Things like this that convince Eddy that the fashion business has a bright future . Just how to manage the business to be competitive in the middle of the competition is so tight .
Eddy is also consistent in the fashion business lines since the start 30 years ago . Even if doing development , he prefers to diversify horizontally market with different segments glance . From here comes the brand new clothing companion Nail Hammer namely , Coconut Island , and Mangosteen . The four brands that he managed under the umbrella of PT Color Mardhika established in 1987 . With a network of more than 200 retail counters across Indonesia , the fourth distribution of its products has now penetrated all corners of the archipelago .
Indonesian products
Who is Eddy Hartono ? Men born in Pontianak , 62 years ago it was , so love domestic products . Besides supporting its own fashion products in order to compete with international brands , her passion for domestic products are also in the collection he showed his art . In his wide spread hundreds of beautiful paintings ranging from the work of a young painter Affandi to Indonesia . None of the paintings there are from outside artists . " The work of Indonesian artists are not less good , " he said .
To get a collection of paintings he did not hesitate to hunt it down to the galleries or painting studios in the area , such as Yogyakarta . He also frequently visited national painting auction to find the painting you want collected. According to him , who else is going to love the works of the children of Indonesia in addition to the Indonesian people themselves .
Eddy figure represents national employers desperately enforce domestic product in order to be loved and be proud of in the country . Therefore , whenever there is a national product campaigns , Eddy Hartono always trying to look ahead . Including support of the Department of Commerce entitled " 100 % Cinta Indonesia " .